In partnership with the UN Women National Committee, Esprit asked us to get involved in an empowering shoot in order to raise awareness, educate and generate funding in honour of International Women’s Day 2017. The brand designed a signature scarf in collaboration with 5 of Australia’s most influential fashion bloggers, and donated 100% of proceeds to UN Women.
A whole lot more than a simple fashion statement, the scarf was modelled in different ways, encouraging women to embrace their own unique personal style and to act as a symbol for Esprit’s passion for women’s empowerment and gender equality.
Click on the image above to see more, all images shot by our very own Dan Goode.
We worked with international retail giant TK Maxx to launch their brand in Australia. Now in 35 locations across the east coast, the off-price retailer wanted imagery to suit their unique value-ethos of brand, fashion, price and quality.
This vibrant shoot took place over a full day and encapsulates the fun, individual style that TK Maxx wish to offer as a unique shopping destination.
Click the image above to see more from the shoot. Images shot by Seung Rok, styled by Jenni Booth and retouched in-house by Sarah Donvito and Emma Gooda.
We continued our work with fashion brand Sheike to create some more beautiful content for their website. Incorporating a mixture of flatly and on-model shoots, the focus was on maintaining the brand’s baseline principle that personal style is an expression of yourself that speaks a thousand words.
Click on the image above to see more from the shoots, flatlay shot by Dan Goode, on-model shot by Michael French.
Following the success of our day with the boys from the Clontarf foundation, the team launched themselves wholeheartedly into Mondo’s next Community Support Initiative: a blood drive. While the promise of an event that centres around blood and needles is often a recipe for a low turn-out, we rallied 13 Mondo troops to donate.
Maybe it was the allure of a cup of tea and free biscuits after the donation, but we’re very proud of all of our team who took the time and effort to join in and recognise the impact that these selfless acts have on others within our community.
Click on the image above to see some footage from the day!
Our copy writing department has been working with some exciting clients recently, including luxury, bohemian fashion label Camilla. We’ve been beavering away with the brand to create eCommerce copy for their last three collections, which has proven to be an exciting challenge for our copywriters.
In addition to this, we’ve continued our work with retail giants David Jones and Big W, delivering copy for thousands of products each week. If you would like to find out more about out copywriting services and how a cohesive, streamlined approach to eCommerce can benefit your business, please get in touch with us at email@example.com.