It is rare we find a moment for pure creativity — no brief, no restrictions, just a crew who is willing to collaborate toward some kind of magic.
Our Head of Content, Matt Jensen, rounded up a crew to do just that. Utilising one of the studios on a Sunday afternoon, everyone was there for the sole purpose of creating.
The results are pretty striking and really show the power of a set of creatives with the freedom to innovate openly and collaboratively.
Add a first-time model and a stylist at the beginning of her studies into the mix and the outcome improves even more!
Note the only retouching completed was to remove obvious skin blemishes and flyaways, but the rest is all in camera.
Hair stylist Scott Sheehy from Toni & Guy has submitted the images to a global competition. We are wishing them luck!